Okay, so I read my comment (in June) about how it's been a while and I'm ashamed that I haven't been on here in so long. Suffice it to say I have been taking a crash course in marketing and entrepreneurship in the past 6 months and I have learned SO much. I still love to organize and always will. However, for some reason, that wasn't going anywhere for me.
So let's start with a little update.
1. Organizing - still doing it a little, small orders here and there, getting my own life better together (finally finished the office, but the basement is still not done), but we'll never live on this yet. I have learned a few things. I like the home party aspect and helping people. But, I really think I enjoy product development better. We shall see.
2. My hubby now makes one-of-kind toy barns using 100% reclaimed barn wood. Sort of like building green -- on a smaller scale. This has opened a whole new world to this city girl. I could write books on what I've learned about the loss of our agricultural heritage because the barns that have stood for over 100 years are being torn down or falling down. Even the wood has history. However, if I wrote the books, I'd feel like I was gyping (sp?) people out of their money because enough has been written already. It makes me sad to see. This business venture has led me to my next point.
3. Marketing - why on earth is this such a game? Is it just me or is there way more written on marketing than there really needs to be? Can we not just say do your best for EVERY customer and leave it at that? Of course, then nobody makes money off of people who are desperately looking for ways to make money. Here's my marketing advice for free. Remember when you went to the store or online to buy something? Live through that experience again and do WHATEVER IT WOULD TAKE to please yourself. Honestly, aren't people pretty good at pleasing themselves already? I'm not trying to be narcissistic here, it's just common sense. Can you say "Golden Rule"? How many billions of dollars and destroyed trees do we need to see that if we really want to make something useful and get it into people's hands, we just need to please the customer?
4. Wal-Mart - Love them or hate them, they make doing business with them easy and shopping easy. I have been doing some research on selling new product through different retail avenues. It is insanely difficult to try to either get in touch with or discuss your product with certain retailers. And when you do finally get someone, you just get a nice note that says, basically, we don't want any new products that we don't develop ourselves. Wow. Now, some are stores that are trying to be more exclusive, I guess I see that. However, some are chains that want to compete with Wal-Mart and I think I see why they aren't doing as well as they would like. (Insert legal disclaimer: I am no expert and claim no affiliation with Wal-Mart or any other store or retail establishment. I am a normal person - some argue that fact ;-) - who is a mom, shops, tries to run my own business and do marketing for my husband's business. This is just my blog, feel free to ignore. This is a personal rant.) I don't know that Wal-Mart would even be interested in what I have to sell. For that matter, I don't know that any store would be interested. I obviously think the things I have to sell are great or I wouldn't be involved. All of this is irrelevant, though, to the process. I can't count how many hours I have spent online researching, reading, learning, investigating, whatever you want to call it, ways to get products into MANY different retailers. NONE of them were as easy or user friendly as Wal-Mart. With the number of small businesses starting every year and the number of new patents, etc. why is this such a difficult concept? If you have inexperienced people trying to market their products (many on a small or non-existent budget), why not make it easier to do? Wal-Mart has done that, I believe. There is still the argument that you may not want to start at Wal-Mart because of the perceived "value". However, they do make it easy and I think their competitors should take a lesson.
5. What ever happened to honesty? Seriously, I was told one time that I was too honest. Hello! I LIKE it when a salesperson is honest with me. Why is that hard to understand? Perhaps we should start a Simplified Business Program. Based on my earlier points, I will say our Simplified Business Program would include these three items: Generous narcissism (see #3), EASE of use (see #4) and Honesty. There you have it.
I guess that's all for now. Back to "online researching, reading, learning, investigating, whatever you want to call it, ways to get products into MANY different retailers".
Would love to hear your thoughts and I realize this is long and has very little to do with organizing.
On the other hand, perhaps you get to be privy to me "organizing" my thoughts and recent frustrations.
Have a blessed day!!
Cindy